For decades, companies have mailed “thank you cards” to their clients and colleagues. Expressing gratitude is both a nice thing to do and a sound business practice. In fact, I still recommend this traditional tactic in certain circumstances. However, many “greener”, cheaper, less time consuming and more modern versions of the Hallmark approach are now available online.
Let’s look at Twitter as an example. Assuming you’ve joined the “great cocktail party” called social media and opened a free Twitter account, there are four basic “thank you” tools immediately at your disposal. (These tools also serve other purposes which I will address at another time.)
The “Retweet” (RT)
(e.g. RT @jslconsulting)
Nothing says “I hear you” quite like the retweet. When someone posts a comment or link that you like, sharing it with your followers is a compliment. The RT is a great way to say “I agree with you…and thanks for providing good content” to a fellow tweeter. I assure you that RTs are appreciated, remembered and often returned.
(e.g. #FF @ConsultJohn)
Without question, my favorite day to tweet is Friday. The # symbol is called a “hashtag” and it is a method of categorizing Twitter content. When people mention your Twitter handle after typing #FF, they are proclaiming to the world that you are a good “tweet” to follow. They are thanking you for your content and engagement as well as recommending you to their “friends”. Many “real world” business relationships and friendships have developed because of #FF “shout outs”!
Direct Messages (DMs)
RTs and #FFs are viewable in the public “tweet stream”. For a private and more personal approach, you can send a quick note to individual tweeters. DMs are essentially Twitter’s email. Recognizing someone’s efforts is always a good thing, but I would caution you not to promote yourself in the process. (e.g. Don’t “pimp your blog” in the guise of gratitude.) I would also remind you that if someone has 30,000 followers, they may have a backlog of DMs to review. Still, when used properly, kind DMs are generally well received.
A relatively new tool provides users with the capacity to organize, and share with the public, categories of tweeters. The Twitter “list” feature allows your current and prospective followers to quickly scan areas of mutual interest and see who you recommend in any given niche. Listing individuals by category is most often considered a compliment and reason for continued engagement.
RTs, #FFs, DMs and Lists can be deployed together to bolster your brand and build a following. Use them, (at least in part), to show your gratitude, nurture relationships and spread “good karma” on Twitter.