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Posts Tagged ‘twitter tips’

For decades, companies have mailed “thank you cards” to their clients and colleagues. Expressing gratitude is both a nice thing to do and a sound business practice. In fact, I still recommend this traditional tactic in certain circumstances. However, many  “greener”, cheaper, less time consuming and more modern versions of the Hallmark approach are now available online.

Let’s look at Twitter as an example. Assuming you’ve joined the “great cocktail party” called social media and opened a free Twitter account, there are four basic “thank you” tools immediately at your disposal. (These tools also serve other purposes which I will address at another time.)

The “Retweet” (RT)

(e.g. RT @jslconsulting)

Nothing says “I hear you” quite like the retweet. When someone posts a comment or link that you like, sharing it with your followers is a compliment. The RT is a great way to say “I agree with you…and thanks for providing good content” to a fellow tweeter. I assure you that RTs are appreciated, remembered and often returned.

#FollowFriday (#FF)

(e.g. #FF @ConsultJohn)

Without question, my favorite day to tweet is Friday. The # symbol is called a “hashtag” and it is a method of categorizing Twitter content. When people mention your Twitter handle after typing #FF, they are proclaiming to the world that you are a good “tweet” to follow. They are thanking you for your content and engagement as well as recommending you to their “friends”. Many “real world” business relationships and friendships have developed because of #FF “shout outs”!

Direct Messages (DMs)

RTs and #FFs are viewable in the public “tweet stream”. For a private and more personal approach, you can send a quick note to individual tweeters. DMs are essentially Twitter’s email. Recognizing someone’s efforts is always a good thing, but I would caution you not to promote yourself in the process. (e.g. Don’t “pimp your blog” in the guise of gratitude.) I would also remind you that if someone has 30,000 followers, they may have a backlog of DMs to review. Still, when used properly, kind DMs are generally well received.

Lists

A relatively new tool provides users with the capacity to organize, and share with the public, categories of tweeters. The Twitter “list” feature allows your current and prospective followers to quickly scan areas of mutual interest and see who you recommend in any given niche. Listing individuals by category is most often considered a compliment and reason for continued engagement.

RTs, #FFs, DMs and Lists can be deployed together to bolster your brand and build a following. Use them, (at least in part), to show your gratitude, nurture relationships and spread “good karma” on Twitter.

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Hypothetically speaking…

If the real Jesus Christ were logged on to Twitter today, what would he “tweet” about?  Would you follow him? Would he follow back?  Would he engage or just “broadcast”? Clearly, nobody knows for sure, but it might be fun to speculate.

Heresy?

I know I’m on dangerous ground, so let me preface this by saying that there are no heretical intentions here. I am a believer who tries to live by “The Golden Rule”. My mind simply works in strange ways, and I just thought this particular twist might capture more interest than a piece on “Best Practices for using Twitter Hashtags”. I don’t speak for Jesus Christ and he did not approve this message. My goal here is to inspire creative thinking about social media and make a few people smile in the process. I may go straight to hell for many other reasons, but this post will not be one of them!

Any social media “gurus” interested in this job?

OK, with eternal damnation (temporarily) averted, let’s think together. Assume that Jesus Christ, or “@therealJC”, has decided to open a Twitter account (despite being all-knowing and therefore having no need to do so). What would his strategy be? Who would he target? What would he say? Would he use Tweetdeck to categorize his followers? How would he measure the ROI, or results of his campaign? Again, we can’t possibly know, but I challenge all the social media “gurus” out there to think about how they would help @therealJC grow a following and spread his positive message.

I don’t claim to be a “guru”, so I have no intention of creating a campaign in this post, but I do have some thoughts to share.

I BELIEVE that @therealJC would:

  • “get” the general concept of social media
  • see the benefit of  “going viral”
  • love the testimonials and retweets
  • use many “best practices” to grow his following
  • take the time to engage followers individually
  • inject some humor and personality into the conversation
  • retweet good quotes and links to positive articles and videos
  • follow people who offer “value” and are “real”
  • give lots of #FF “shout outs” to good people and non profits
  • share GREAT CONTENT!

I BELIEVE that @therealJC would NOT:

  • @spam
  • just preach or “broadcast”
  • only talk about Himself (or his Dad)
  • Link to the Bible on every “tweet”
  • pay to get 15,000 new followers
  • purchase teeth whitening products
  • keep following anyone who “auto-DMs” Him
  • tweet excessively
  • follow any politicians (none of them “get it” yet)
  • be negative (He might DM the spammers and false prophets though!)

So what might some of Jesus Christ’s tweets look like?

(forgive me Father, for I may be about to sin)

therealJC Just talked with @DAD. We’re cool now. I saw the big picture and got over the tough assignment. #forgiveness

therealJC @porngal272  FYI…you’re beautiful, but no need for you or anyone else to show me hot pix…nothing I haven’t seen or created before.

therealJC @susanboyle You go girl!

therealJC I still cry every time I watch “Brian’s Song”…how about you? Great movie!

therealJC Love you all, but @chrisbrogan is really a great tweeter! #socialmedia

therealJC #FF shout outs to every community group that helps kids at risk! You know where its @!

therealJC RT @DAD “Whatsoever you do to the least of my brothers, that you do unto me.”

therealJC @lazarus You’re welcome. Nice comeback! #gratitude

therealJC RT@Job “Patience is a virtue!”

therealJC @Judas @Pontius @orneryatheist All is forgiven.

therealJC Went to a party and they ran out of just about everything. Problem was solved…no harm done…good time had by all. Who needs a caterer? LOL!

therealJC Do you treat others as you would like to be treated? #goldenrule

therealJC @Job — recommend you connect with @CubsFan and share. #sympathy

therealJC Look past the teeth and $– @tonyrobbins makes some great points!

therealJC Want inspiration? Check out http//www.thebible.com (New Testament section is an easier read!)

therealJC Who is @ashtonkutcher and why is everyone following him?

therealJC about to experience a fantastic meal with the perfect wine pairing– “heavenly” –tweet you later! PEACE! #food #wine #happiness

Summary/Apology/Last chance for Redemption

So, having not yet been struck by lightning and not wanting to overtweet on behalf of @therealJC, I end with this. I don’t presume to know what Jesus Christ would tweet. I wanted to use an unconventional method to trigger some creative thinking. If anyone is offended, I apologize. But this blog post was more about #comedy #Twitter #Web2.0 and #socialmedia than #religion.

Sixteen years of Catholic school down the drain. I hope it was worth it. If you read this, feel free to comment…and pray for my soul!



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Ah, the cry of the Twitter newbie! I’ve heard it several times now. At first, I just smiled and offered some basic tips; but when I thought about it for a while, I saw some deeper relevance.

Where are you going? That’s a really important question to ask yourself or your company before you start “tweeting”.

Are you on Twitter just to see how it works? Are you just scouting the competition? Are you hyping a new product or service? Are you running for office or conducting personal promotion? Do you want to focus on events only? Do you have a target audience in mind? Is your company special in any way? How do you want your “brand” to be perceived? Are you willing to “engage” or are you just planning to “broadcast”. (I don’t recommend the latter, by the way.) What “value” do you bring to the table?

In short, why are you doing this at all? You must be able to answer that question with some degree of specificity or you will waste precious time and resources on a long, winding road to nowhere.

Social media is revolutionizing the marketing business. I believe it’s one of the greatest tools currently available for both B2B and B2C communications. But without strategic planning and careful tactical implementation, “Web 2.0” is far from a panacea. In fact, you can do a lot of damage to your company or brand if you don’t use this powerful medium correctly.

So whether you’re thinking of using Twitter, Facebook, LinkedIn, YouTube or any of the others, take the time to first ask yourself what exactly you’re trying to accomplish and why it would benefit your target audience. Focusing on the “what?” and “why?” will help you choose the “how?”. It will limit the parameters of your social media policy, prevent costly mistakes and increase the overall effectiveness and efficiency of your campaign.

Like kids who always ask “why?”, Twitter newbies sometimes say the “darnedest” (and, however unwittingly, “profoundest”) things!

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